Behind the Scenes at FFTB Publishing

One of the questions I get most often is: “What’s it really like to write and publish a book?” The truth is, it’s both easier and harder than most people imagine. Easier, because platforms like Amazon KDP have completely removed the traditional gatekeepers — you don’t need an agent, a publishing contract, or years of waiting to share your work with the world. Harder, because self-publishing also means you wear all the hats: writer, editor, designer, marketer, and manager of your own creative business.

At FFTB Publishing, I’ve chosen to embrace that challenge. Each book we release goes through a process that starts with a simple idea — sometimes a phrase in a notebook, sometimes a late-night “what if” thought — and grows into a structured outline, a full manuscript, and eventually a polished product. It’s a long road, but the reward is seeing readers connect with the final work. Few things are more motivating than hearing that a book has helped someone start their side hustle, strengthen their faith, or cut through the noise of modern life.

What I’ve learned over the years is that publishing isn’t just about putting words into print. It’s about solving problems for readers. Every title in our catalog has a purpose: to encourage, to equip, or to inspire. Whether it’s a guide on mastering Amazon Ads, a cultural commentary like The War for Your Attention, or a practical handbook for entrepreneurs, each book exists because there was a need waiting to be filled.

The journey doesn’t end at publication, either. That’s actually where the real work begins. Marketing, connecting with readers, building visibility — these are ongoing efforts that keep a book alive in the marketplace. My goal with FFTB Publishing is to not only keep publishing new works but also to build a growing community of readers who know they can return to our catalog for trustworthy, useful, and thought-provoking content.

So as you look around this site and explore our books, I hope you’ll see more than just titles on a page. I hope you’ll see a vision: a publishing company committed to creating resources that matter, stories that move you, and guides that help you take action in your own life. And of course, this is just the beginning.